Sunday, August 7, 2011

Taste Hiroshima: Hiroshima Lemon Cider

From:   http://hiroshima.keizai.biz/headline/photo/1137/

Lemon production in Japan was badly hit by free trade introduced in 1964 but again came back in the spotlight when imported lemons caused concerns involving preservative agents. Hiroshima has had a dominant share of domestic lemons except in the early 1980s when it temporarily gave way to Ehime, Shikoku due to the damage caused by extremely cold weather. Otherwise, its domestic share has been by far the largest. JA Hiroshima Fruits Agricultural Cooperative Association Union registered a trademark of Hiroshima Lemon, promoting its lemons as safe and healthy grown without preservatives.

The warm and mild climate with less rain along the Seto Inland Sea is particularly suitable for citrus fruit production.

This year, again due to severely cold weather in January, half of the lemons growing on the trees were affected. Since these affected lemons had to be processed and find way to the market, JA Hiroshima decided to develop a new type of lemon beverage. It’s been on the market since June 28. This is really tasty. I don’t mind buying a box of them and in fact tried to mail order them but one site said it was SOLD OUT. Ouch. I have to try a nearby supermarket where I first bought one.

The 250 ml bottle priced at 178 yen contains 15 % of lemon juice squeezed from Hiroshima Lemons and is calorie-free.

Friends, time to go to a supermarket and get a Hiroshima Lemon Cider. You won’t regret.

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